Principles into Profit - The Blog

Ideas, news and views for independant professionals and small busines owners who offer services, solutions or experiences to their customers.

Jacky Leonard

If I asked you to list your company’s assets, would you reel off the items on your balance sheet, or would you put your customers first?

Jacky Leonard

Things will go wrong, so here's an example of how one company managed to create a great experience from a bad one.

Jacky Leonard

Customers can and will switch allegiance if you fail to meet their expectations.